look at see thousands of images each day, and billions are published online in the same amount of time. Our mind can process an image much faster than any text, and when we're presented with the "easy-to-use" option to click like or love for each one to show our appreciation, we do so - in a split second. Is that a problem? Yes, for some of us it is - but it relates to everybody involved.
One detrimental effect of the popular appreciation-button, is that photographs which take more time to appreciate are mostly bygone - unless editorially discovered or explored - and you also don't get any sense for a complete body of work, project or photographic series. In addition, whatever gets more likes is replicated and copied by the thousands and by others who wish the light to shine on their work too - with the effect that photography in general falls victim to effortless and rapid consumption and, in turn, to conformity. Conformity is the real problem here. It's the death of inspiration, creativity and continued development, and is a relevant and serious threat to a meaningful photographic practice.
Conformity should be our common enemy - and a simple click even more so - but how do we fight it? On principle, the first thing we
somewhat unwillingly must do is get rid of the "easy-to-use" options to show appreciation for a picture. So, no more ❤️ or 👍 to use - you won't find that in here. Also, there should be no anonymous trolling - everybody should stand by their work and word. Furthermore, spamming a surface with unlimited posts to gain visibility is not part of a considered community, right? Away with that. Anything else?
Ah yes, of course, if you want input, you should get it, which means someone in the community must offer it to you. No more "Whaaat INSANE awesome pic..luv it 🏅🥇🕺!" A considered community focused around a joint cause is there to give everybody a voice, and support, from beginner and intermediate, to prominent and master. Tography supports and encourages meaningful and productive exchange of experience, knowledge and feedback.
So, while Tography may be about sharing your photography, it is more importantly about how and why you share your work. By letting you focus more on your projects and series of works instead of individual images, and by allowing for meaningful exchanges through critiques and comments instead of clicks, we strongly believe Tography will help foster your photographic creativity, development and passion. That is our mission and work has begun. If you already read this far down the page, chances are we're a good match, so let's begin the journey together.